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The Signal

Join 709 other subscribers. [Last Update: 31 July]

Start your journey as a business founder here.

The Signal is where you grow as an entrepreneur.

It's full of tools, resources, how-to guides, advice from founders, and relevant news.
A mockup of the email in an iphone screen and macbook screen
I Want In

What's Inside?

The Signal is built to be the one email you look for every single week.
It's jam packed with information, resources and tools you'll love.
a startup idea

Startup Labs

A business idea, discussed and delivered every week.
skills icon

Skill Builder

Tutorials and resources teaching you skills that every founder needs.
a finger clicking

Build A Business

Follow along as we build a business in real time, week-by-week.
a finger clicking

What's-A-Twitter

A tweet of the week from someone much more intelligent than me
I Want To See an Example

Get Access

Thank you! Please check your email inbox to confirm your sign up.
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PS: I'll never sell your information, and you can unsubscribe easily, any time you want.

There's More, Though!

Once a month, I send a super in-depth business idea break down.

We go through an idea from validation to getting your first 1000 customers.

It's a step-by-step playbook for starting a business based on a recent and rapidly expanding trend. Ripe for the picking.

This will go out to the first 2000 subscribers for free forever.

Clickable

A short section at the beginning of every email with resources, articles and tools from around the startup world which might be of use to you.

It'll only ever be a few links at a time - always delivering value.
the signal icon which looks like a wifi signal

The Breakdown

The breakdown is where we muck into the idea for the week. It's an exploration of where the idea comes from, the associated market and any nuances or quirks that need to be considered before going further.

Think of it as the market validation step. I show you there's a market, you decide whether it's a good fit for you.
A plant growing in a hand

Your First Customers

So, we've got our idea and we're mostly certain it should, could, potentially work. Next steps?

Before we commit big time and money, the best product/market validation is getting your first paying customers. Money in the bank.

You're not left in the cold here. I provide clear steps on how to get those first few through the door. These are things like guerilla marketing techniques to use, customer outreach and initial fulfillment.
an arrow pointing upwards

Growth Plan

Right, we know we've got a winner. How to scale it?

I've got yah covered. We go into how to go from 200 paying customers to 1000 monthly, and then beyond.

We learn from companies who have done it before, and steal their growth techniques.
I'm In

What Else?

a video conference

Guest Interviews

Once a month, I'll be interviewing founders who have done it before and going through this process with them.

I'll summarize the interview (and provide a full transcript) and put all the good bits into the email.

You don't want to miss it.
a video conference

A Private Community

When you sign up, you'll be added to the private community of founders just like you.

This is not your run-of-the-mill group. You'll get input from people who think differently, but are on the same journey.

Note: Applications currently closed.

Get Access

Thank you! Please check your email inbox to confirm your sign up.
Oops! Something went wrong while submitting the form.

PS: I'll never sell your information, and you can unsubscribe easily, any time you want.